Publisher Archives

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

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Publisher

No, not the kind that prints books. A site or an application with ad space for sale. AKA “sell side” or “supply side.”

What hundreds of publishers taught us about getting Ad Refresh Right

Blog / By Chris Burkhardt

Ad Refresh is a technique used by publishers to increase the number of impressions served to the web visitor during a session. This is done by creating triggers that refresh the ad based on time increments (30, 60 or 90 seconds) or even custom tailored based on user behavior. The benefit to the publisher is …

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What Is Satisficing and Why Is It Important?

Podcasts / By Stephen Johnston

Description Why settle for satisfactory when optimal is within reach? In this episode, Stephen Johnston talks about the theory of satisficing, which is explained by cognitive heuristic, behavioral science, and neuropsychology, and the role it plays in the programmatic advertising ecosystem. Stephen is fanatical about using technology to move beyond “good enough” by utilizing machine …

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