PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Publisher 

No, not the kind that prints books. A site or an application with ad space for sale. AKA “sell side” or “supply side.”

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