Pop-under Archives

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform Read More »

Pop-under

PubWise does not work with pop-under ads. Identical to a pop-up except it loads under your current webpage. It is generally assumed to be less intrusive than a pop-up because visitors often do not see it until after they have clicked to close their current browser session.

Programmatic Trends for 2022

Podcasts / By Stephen Johnston

Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …

Programmatic Trends for 2022 Read More »

The Origin Story of PubWise

Podcasts / By Stephen Johnston

Description In this episode of On The SPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video gaming to changing the game with a publisher-first programmatic platform, built by publishers, for publishers. Transcript Tony Winders: And we’re back with Stephen …

The Origin Story of PubWise Read More »

Glossary Related Post: Pop-under