PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Pop-under

PubWise does not work with pop-under ads. Identical to a pop-up except it loads under your current webpage. It is generally assumed to be less intrusive than a pop-up because visitors often do not see it until after they have clicked to close their current browser session.

Share on facebook
Share
Share on twitter
Tweet
Share on linkedin
Share
Share on reddit
Share

eBook:

The Secret to Publisher Monetization

Related Content