Demand-Side Platform (DSP)
A system that allows advertisers to bid for and purchase inventory from multiple ad exchanges or SSPs, through one single interface. An DSP is the mirror of an SSP in the primary market relationship in advertising.
Glossary Related Post: Demand-Side Platform (DSP)
In AdTech, Faster Really is Better
You’ve probably heard us mention how our tech is faster than competitors. Well it’s no joke. It’s absolutely faster than our competitors and we have the research to prove it. Here we will walk through how we compare to other header bidding companies. Why is fast tech important in the ad tech world? Well to …
Programmatic Trends for 2022
Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …
The Origin Story of PubWise
Description In this episode of On The SPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video gaming to changing the game with a publisher-first programmatic platform, built by publishers, for publishers. Transcript Tony Winders: And we’re back with Stephen …
