Glossary Related Post: Demand Path Optimization

Demand Path Optimization

A supply side optimization technique that balances connections from supply to demand. The focus is on reducing overlapping bids from demand. While this is a supply side activity it pairs with Supply Path Optimization. At PubWise our Smart Path Optimization technology works across the Supply Path and the Demand Path to ensure both supply and demand have …

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What Is Satisficing and Why Is It Important?

Description Why settle for satisfactory when optimal is within reach? In this episode, Stephen Johnston talks about the theory of satisficing, which is explained by cognitive heuristic, behavioral science, and neuropsychology, and the role it plays in the programmatic advertising ecosystem.  Stephen is fanatical about using technology to move beyond “good enough” by utilizing machine …

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