Glossary Related Post: CMP (Consent Management Platform)

CMP (Consent Management Platform)

A CMP is a tool to manage consent from users for government regulation such as GDPR and CCPA. The CMP is configurable by the publisher and ensures that users are properly presented with consent options, that the consent is retained

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform 

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology.  April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform  Read More »