A CMP is a tool to manage consent from users for government regulation such as GDPR and CCPA. The CMP is configurable by the publisher and ensures that users are properly presented with consent options, that the consent is retained
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Programmatic Advertising
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Programmatic Ad Terms
There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
CMP (Consent Management Platform)
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