Click Through Rate (CTR)
Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it.
Glossary Related Post: Click Through Rate (CTR)
Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform
Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …
Programmatic Trends for 2022
Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …
The Origin Story of PubWise
Description In this episode of On The SPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video gaming to changing the game with a publisher-first programmatic platform, built by publishers, for publishers. Transcript Tony Winders: And we’re back with Stephen …
