PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Click Through Rate (CTR)

Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it.

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