An Ad Exchange is a technology platform that conducts auctions between publishers selling ads and advertisers looking to buy digital ads (display, native, video, mobile and in-app). These auctions are driven by real-time bidding via oRTB and similar technologies. They allow advertisers to bid on ad space in real-time, through a process known as real-time …
Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …
Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …
Description In this episode of On The SPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video gaming to changing the game with a publisher-first programmatic platform, built by publishers, for publishers. Transcript Tony Winders: And we’re back with Stephen …
A transformational programmatic platform with Radical Observability™ and end-to-end connectivity to create the highest possible performance for publishers and advertisers.
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