Ad Ad Exchange is a technology platform that conducts auctions between publishers selling ads and advertisers looking to buy digital ads (display, native, video, mobile and in-app). These auctions are driven by real-time bidding.
& Acronyms Glossary
Programmatic Ad Terms
There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.