Open RTB or Open Real Time Bidding is an industry specification for the programmatic buying and selling of advertising. The current most deployed version is oRTB 2.5 defined by the IAB Spec.
& Acronyms Glossary
Programmatic Ad Terms
There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.