PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

SSP (Supply Side Platform)

An SSP primarily focuses on tools for publishers and presenting supply to demand side partners. The SSP presents multiple supply partners (websites, apps, etc.) to multiple demand partners. An SSP is the mirror of a DSP in the primary market relationship in advertising.

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