Glossary Terms Category: O


While transparency and observability are often used synonymously, the ability to control and take action is what sets them apart. Transparency may inform you when something occurs, observability helps you understand why it occurred and what you can do to change the outcome.


Optimizers take a hybrid approach to monetization. Unlike those who avoid machine learning and depend entirely on team talent for optimization and those who leave all the decisions to machine learning to lower costs, an Optimizer believes in a hybrid approach to monetization using machines and humans. The concept began in the chess world. After …

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oRTB (Open RTB)

OpenRTB is an open source protocol and set of APIs used by the RTB industry to facilitate this real time bidding process between buyers and sellers. Open RTB or Open Real Time Bidding is an industry specification for the programmatic buying and selling of advertising. The current most deployed version is oRTB 2.5 defined by …

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