Glossary Terms Category: O

Observability

While transparency and observability are often used synonymously, the ability to control and take action is what sets them apart. Transparency may inform you when something occurs, observability helps you understand why it occurred and what you can do to change the outcome.

oRTB (Open RTB)

Open RTB or Open Real Time Bidding is an industry specification for the programmatic buying and selling of advertising. The current most deployed version is oRTB 2.5 defined by the IAB Spec.