PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Lazy Load

A technique that allows content to be loaded as a visitor moves through a page instead of on the initial load of the page. This can be used to improve page performance, and viewability but also to reload or load ads in response to content reloads, infinite scroll, navigation, paging and similar. PubWise employs various techniques like Lazy Loading, Viewable Refresh and more to ensure the value of inventory is retained by improving viewability.

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