Glossary Terms Category: L


Latency is a measure of time for something to start and finish. In advertising we primarily measure page latency, ad load latency and render latency. Improving latency ensures a quality user experience and ensures that ads are delivered quickly enough to be viewable and interacted with. PubWise employs various techniques like Lazy Loading and more to ensure …

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Lazy Load

A technique that allows content to be loaded as a visitor moves through a page instead of on the initial load of the page. This can be used to improve page performance, and viewability but also to reload or load ads in response to content reloads, infinite scroll, navigation, paging and similar. PubWise employs various …

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