We’re not talking about kings when we use the term abdicator at PubWise. We’re talking about one of the three monetization approaches we see in digital publishing. An abdicator typically lets machines do it all (machine learning, AI). If the goal is maximizing profit, a publisher might conclude that this low-cost approach could pay off, …
Description The literal definition of future-proofing is the process of anticipating the future and developing methods of minimizing the effects of shocks and stresses of future events. Just like the underlying concept of the smart car is to free the driver from many of the mundane tasks associated with driving, machine learning in the programmatic …
Here’s a bit of good news for publishers: the sky isn’t falling, at least not anytime soon. Yes, third-party identifiers may one day become a thing of the past, but fear and stagnation during a pivotal time of industry change is unproductive. Third-party cookie alternatives Third-party cookies have long been a staple of ad targeting, …
The Cookie Apocalypse Is A Data Opportunity For Publishers Read More »
The Freecycle Network launched in the US market in 2003. They are the world’s largest international gifting community,
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