Description In this episode, we talk about how audience targeting will come full circle as 3rd party cookies are phased out. But it’s not all doom and gloom; contextual targeting is more relevant, timely and provides a greater degree of specificity, whereas 3rd party cookies can get stale and lack context. Find out how machine …
3rd Party Cookie Depreciation Will Lead to Better Audience Targeting Read More »
Description In this episode, PubWise founder and CTO Stephen Johnston explores the world of data clean rooms, including the importance of privacy and what they mean for publishers of all sizes. Also answered are questions like: What is a data clean room? How can publishers gain the trust of consumers? What solutions are there for …
Description Decarbonization is in the news more than ever, and for good reason. But are some trying to take measurement of the ad industry’s carbon footprint a step too far for their own gain? In this episode, PubWise founder and CTO Stephen Johnston breaks down carbon emission measurement and the role of observability, AI and …
Description The fast-approaching cookie crackdown (third-party cookies, 3PCs) has many companies fearing the future state of digital advertising. But for Stephen, it’s seen as much more of an opportunity. As the first fully observable programmatic advertising platform, the removal of third-party cookies plays right into the vision PubWise has been dreaming of. This week we …
Description The literal definition of future-proofing is the process of anticipating the future and developing methods of minimizing the effects of shocks and stresses of future events. Just like the underlying concept of the smart car is to free the driver from many of the mundane tasks associated with driving, machine learning in the programmatic …
Description What do gaming and programmatic advertising have in common? Stephen Johnston is joined by publisher development and yield management expert, Matt Kaye. The two reflect on their common interest and expertise in video games and programmatic advertising to uncover insights publishers can apply to monetization in 2023. Can what we learned in years past …
Description It was only 2018, when the USPTO issued U.S. patent number 10 million. That same year there were 285,095 utility patent applications filed in the US, and only 50% were granted. This was the year we filed an application with the USPTO, and we’re not only excited that we were granted a utility patent …
Patent Granted! Now We Can Tell You All About It! Read More »
Description In this week’s podcast, we put PubMatic’s chief commercial officer Jeffrey Hirsch on the spot about issues related to creating a more open and robust marketplace for stakeholders across the programmatic ecosystem. Listen as he and PubWise CTO Stephen Johnston share timely insights about observability, supply and demand path optimization, data interchange standards and …
Power to the Publisher: Creating Value In The New Advertising Supply Chain Read More »
Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …
Description While transparency and observability are often used synonymously, the ability to control and take action is what sets them apart. Transparency may inform you when something occurs, observability helps you understand why it occurred and what you can do to change the outcome. There is a programmatic ecosystem paradigm shift underway, driven by machine …
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