Last week Gannett Co. responded to reports that they mistakenly passed inaccurate values in their header bidding auctions, reminding us that fraud detection and transparency don’t go far enough to protect publishers and advertisers against errors. Fraud detection and identifying errors are different processes, and not everything that is bad in digital advertising is necessarily …
Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …
Description In this episode of On The SPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video gaming to changing the game with a publisher-first programmatic platform, built by publishers, for publishers. Transcript Tony Winders: And we’re back with Stephen …
Description The evolution of digital advertising is driven by innovation in technology. In this episode, we look at how one of the leading media buying platforms joins PubWise in putting a stake in the ground on the importance of end-to-end transparency by launching a product that aims to close the gap between buyers and sellers. …
Description It’s not about festivities or politics, it’s about who owns the data. What does it mean to be ‘1st Party’ in the world of programmatic advertising? Join Tony and Stephen in our first Episode as we begin a deep dive into the future of Digital Marketing and how AI will play its part. Transcript …
A transformational programmatic platform with Radical Observability™ and end-to-end connectivity to create the highest possible performance for publishers and advertisers.
Copyright© 2024 PubWise. All Rights Reserved
Tel: 678.819.3535 | info@PubWise.io