Future-Proofing

Are you ready for Q4?

According to the latest data, US digital ad spending is expected to hit $239.89 billion in 2022. This is a 13.6 percent increase from 2021.  Typically, a third of all ad spend takes place in Q4.  If you want to capitalize on Q4, now is the time to start planning. Here are 4 things you …

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Power to the Publisher: Creating Value In The New Advertising Supply Chain

Description In this week’s podcast, we put PubMatic’s chief commercial officer Jeffrey Hirsch on the spot about issues related to creating a more open and robust marketplace for stakeholders across the programmatic ecosystem. Listen as he and PubWise CTO Stephen Johnston share timely insights about observability, supply and demand path optimization, data interchange standards and …

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PubWise Secures Three Additional Patents in its Innovative Smart Path Optimization Technology® Suite

ATLANTA, GEORGIA, UNITED STATES, June 13, 2024 — PubWise, a leader in digital advertising logistics, proudly announces securing three additional patents for its groundbreaking “Digital Advertising Platform with Demand Path Optimization” (U.S. Patent No. 11989753, U.S. Patent No. 11961114, and U.S. Patent No. 11580572). These patents are in the patent family of PubWise’s earlier U.S. Patent …

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