Post Related: What the heck is Advertising Logistics?

A Well-Lit Digital Advertising Ecosystem Needs Radical Observability, Not Just Transparency and Fraud Detection

Last week Gannett Co. responded to reports that they mistakenly passed inaccurate values in their header bidding auctions, reminding us that fraud detection and transparency don’t go far enough to protect publishers and advertisers against errors. Fraud detection and identifying errors are different processes, and not everything that is bad in digital advertising is necessarily …

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What Is Satisficing and Why Is It Important?

Description Why settle for satisfactory when optimal is within reach? In this episode, Stephen Johnston talks about the theory of satisficing, which is explained by cognitive heuristic, behavioral science, and neuropsychology, and the role it plays in the programmatic advertising ecosystem.  Stephen is fanatical about using technology to move beyond “good enough” by utilizing machine …

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