Description What do gaming and programmatic advertising have in common? Stephen Johnston is joined by publisher development and yield management expert, Matt Kaye. The two reflect on their common interest and expertise in video games and programmatic advertising to uncover insights publishers can apply to monetization in 2023. Can what we learned in years past …
Pardon us for feeling a bit nostalgic, but it was four years ago this month we filed our patent for “Digital Advertising Platform With Demand Path Optimization.” While our clients have been reaping the rewards of this key component of our Smart Path Optimization Technology (SPOT) suite for months, now that the patent has been …
Seers and entrepreneurs: foreseeing the future of programmatic innovation Read More »
Description There is a big difference between transparency and observability and in order to get the whole picture, you need to focus on what is controllable and optimizable. Ask yourself what is truly driving audience quality and CPM, and find out how the right data plus the right machine learning can give your AdOps team …
Transparency and Observability in Publisher Reporting Read More »
Publishers who monetize their content utilizing programmatic advertising often have many questions about the complex and constantly evolving field. One such question is whether to use header bidding or Google’s open bidding, which is now offered through Google AdX. Both options use ad networks and ad exchanges, but their effectiveness can vary greatly. Google AdX …
What is an Ad Network and how is it different from Google AdX and Ad Exchanges? Read More »
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