What are Core Web Vitals? Archives

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

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Programmatic Trends for 2022

Podcasts / By Stephen Johnston

Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …

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The Cookie Apocalypse Is A Data Opportunity For Publishers

Blog / By Stephen Johnston

Here’s a bit of good news for publishers: the sky isn’t falling, at least not anytime soon. Yes, third-party identifiers may one day become a thing of the past, but fear and stagnation during a pivotal time of industry change is unproductive. Third-party cookie alternatives Third-party cookies have long been a staple of ad targeting, …

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What are Core Web Vitals? And How to Improve Them?

Blog / By Dwight Ringdahl

Google earlier introduced new factors that it considers vitally important in enhancing the web page’s overall user experience. These factors are called the Core Web Vitals and will begin being used by Google in May 2021. Every website wants to achieve higher rankings on the search engine results. Nowadays, and it has been this way …

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