Description What do gaming and programmatic advertising have in common? Stephen Johnston is joined by publisher development and yield management expert, Matt Kaye. The two reflect on their common interest and expertise in video games and programmatic advertising to uncover insights publishers can apply to monetization in 2023. Can what we learned in years past …
ATLANTA (PRWEB) JANUARY 19, 2023 Programmatic advertising management platform PubWise announced today it has made its bidder available on a self-serve basis, for the first time giving publishers access to its quality demand sources and advanced optimization technology without the requirement for a managed services agreement. By joining PubWise, publishers gain immediate access to high-quality demand from all …
PubWise Opens Its Bidder To Self-Serve Access For Publishers Read More »
As publishers and advertisers prepare for the end of the third-party cookie era, they’re looking for ways to reach customers with the right ad at the right time. Programmatic advertising, which automates how ad space is bought, sold, placed, and optimized, is emerging as a very attractive option. It’s already been growing by double digits. …
Top 8 Automation Trends in Programmatic Advertising for 2023 Read More »
Publishers who monetize their content utilizing programmatic advertising often have many questions about the complex and constantly evolving field. One such question is whether to use header bidding or Google’s open bidding, which is now offered through Google AdX. Both options use ad networks and ad exchanges, but their effectiveness can vary greatly. Google AdX …
What is an Ad Network and how is it different from Google AdX and Ad Exchanges? Read More »
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