Glossary Terms Category: E


eCPM stands for effective cost per thousand. Though similar to CPM, eCPM measures revenue generated across multiple marketing channels by dividing the total campaign cost by the number of impressions.

End-to-End Platform

Until now, supply path optimization (SPO) optimized publisher supply to the buyer, while demand path optimization (DPO) optimized demand to the seller. An end-to-end platform optimizes the path across the entire programmatic supply chain.