PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

End-to-End Platform

Until now, supply path optimization (SPO) optimized publisher supply to the buyer, while demand path optimization (DPO) optimized demand to the seller. An end-to-end platform optimizes the path across the entire programmatic supply chain.

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