PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

eCPM

eCPM stands for effective cost per thousand. Though similar to CPM, eCPM measures revenue generated across multiple marketing channels by dividing the total campaign cost by the number of impressions.

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