eCPM stands for effective cost per thousand. Though similar to CPM, eCPM measures revenue generated across multiple marketing channels by dividing the total campaign cost by the number of impressions.
& Acronyms Glossary
Programmatic Ad Terms
There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.