Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …
A sticky ad moves with the user on the page. PubWise employs various techniques like Lazy Loading, Sticky Ads, Viewable Refresh and more to ensure the value of inventory is retained by improving viewability.
Description In this episode of On The SPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video gaming to changing the game with a publisher-first programmatic platform, built by publishers, for publishers. Transcript Tony Winders: And we’re back with Stephen …
Ad Refresh is a technique used by publishers to increase the number of impressions served to the web visitor during a session. This is done by creating triggers that refresh the ad based on time increments (30, 60 or 90 seconds) or even custom tailored based on user behavior. The benefit to the publisher is …
What hundreds of publishers taught us about getting Ad Refresh Right Read More »
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