PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Sticky Ad

A sticky ad moves with the user on the page. PubWise employs various techniques like Lazy Loading, Sticky Ads, Viewable Refresh and more to ensure the value of inventory is retained by improving viewability.

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