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Glossary Related Post: prebid.js

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform 

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Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology.  April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform  Read More »

Prebid.js

Prebid.js grew out of a need for an improvement to the waterfall approach for advertising auctions. The waterfall approach was inefficient primarily due to sequential offering of inventory to demand partners. Prebid.js changed this process to a parallel auction where multiple demand partners are offered inventory at the same time. Pubwise offers a Header as a …

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