prebid.js Archives

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology. April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

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Prebid Analytics Adapter Now Available from PubWise

Product Updates / By Dwight Ringdahl

Today we are announcing the general availability of the PubWise Analytics Platform, a separate but complimentary product to the PubWise Monetization Service.

Prebid.js

Prebid.js grew out of a need for an improvement to the waterfall approach for advertising auctions. The waterfall approach was inefficient primarily due to sequential offering of inventory to demand partners. Prebid.js changed this process to a parallel auction where multiple demand partners are offered inventory at the same time. Pubwise offers a Header as a …

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Programmatic Trends for 2022

Podcasts / By Stephen Johnston

Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …

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The Origin Story of PubWise

Podcasts / By Stephen Johnston

Description In this episode of On The SPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video gaming to changing the game with a publisher-first programmatic platform, built by publishers, for publishers. Transcript Tony Winders: And we’re back with Stephen …

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