Glossary Related Post: Pop-up

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform 

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology.  April 5, 2022 (ATLANTA) — Advertising technology leader PubWise, known best for its pioneering development of header bidding solutions for publishers, today announced …

Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform  Read More »

Pop-up

PubWise does not work with pop-up ads. Opens in a new browser window that loads on top of the current webpage. Pop-ups are operated by script (e.g., Javascript); thus, can be blocked (and commonly are) by a wide variety of available software.