Last week Gannett Co. responded to reports that they mistakenly passed inaccurate values in their header bidding auctions, reminding us that fraud detection and transparency don’t go far enough to protect publishers and advertisers against errors. Fraud detection and identifying errors are different processes, and not everything that is bad in digital advertising is necessarily …
Optimizers take a hybrid approach to monetization. Unlike those who avoid machine learning and depend entirely on team talent for optimization and those who leave all the decisions to machine learning to lower costs, an Optimizer believes in a hybrid approach to monetization using machines and humans. The concept began in the chess world. After …
Description While transparency and observability are often used synonymously, the ability to control and take action is what sets them apart. Transparency may inform you when something occurs, observability helps you understand why it occurred and what you can do to change the outcome. There is a programmatic ecosystem paradigm shift underway, driven by machine …
A transformational programmatic platform with Radical Observability™ and end-to-end connectivity to create the highest possible performance for publishers and advertisers.
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