Cookies, often referred to as HTML cookies, HTTP cookies, Internet cookies, or browser cookies, are small text files used to identify individual users browsing the web. Cookies allow each site to recognize a user as the same person that has visited the site before.There are different types of cookies – technically similar, but with different …
Description The fast-approaching cookie crackdown (third-party cookies, 3PCs) has many companies fearing the future state of digital advertising. But for Stephen, it’s seen as much more of an opportunity. As the first fully observable programmatic advertising platform, the removal of third-party cookies plays right into the vision PubWise has been dreaming of. This week we …
Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …
Here’s a bit of good news for publishers: the sky isn’t falling, at least not anytime soon. Yes, third-party identifiers may one day become a thing of the past, but fear and stagnation during a pivotal time of industry change is unproductive. Third-party cookie alternatives Third-party cookies have long been a staple of ad targeting, …
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