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PubWise is granted first of several patents for its Smart Path Optimization Technology® suite
Automated approach to programmatic optimization reduces waste and environmental impact, ushering in a new era of advertising logistics for the digital advertising supply chain. July 26, 2022 (ATLANTA) — PubWise, The Advertising Logistics Company, today announced it has been issued a patent for its “Digital Advertising Platform With Demand Path Optimization” (U.S. Patent No. 11288699), …
PubWise Opens Its Bidder To Self-Serve Access For Publishers
ATLANTA (PRWEB) JANUARY 19, 2023 Programmatic advertising management platform PubWise announced today it has made its bidder available on a self-serve basis, for the first time giving publishers access to its quality demand sources and advanced optimization technology without the requirement for a managed services agreement. By joining PubWise, publishers gain immediate access to high-quality demand from all …
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PubWise Secures Three Additional Patents in its Innovative Smart Path Optimization Technology® Suite
ATLANTA, GEORGIA, UNITED STATES, June 13, 2024 — PubWise, a leader in digital advertising logistics, proudly announces securing three additional patents for its groundbreaking “Digital Advertising Platform with Demand Path Optimization” (U.S. Patent No. 11989753, U.S. Patent No. 11961114, and U.S. Patent No. 11580572). These patents are in the patent family of PubWise’s earlier U.S. Patent …
