The Freecycle Network Case Study
The Freecycle Network launched in the US market in 2003. They are the world’s largest international gifting community,
The path to decarbonization for adtech
Decarbonization is all over the news and generating less carbon emissions has never been more in focus for executives concerned with corporate social responsibility (CRS). Taking steps to reduce your carbon footprint is good for your company and the planet, especially in industries like adtech that require massive amounts of processing power to operate. All …
There Is No Silver Bullet for Identity
Description In times of change, be sure you don’t put all your identity eggs in one basket. In this podcast, we talk about the different solutions in the identity space and how publishers can make sure they are making the most of this opportunity. Testing options isn’t optional. In this podcast, CTO and Founder Stephen …
Top 8 Automation Trends in Programmatic Advertising for 2023
As publishers and advertisers prepare for the end of the third-party cookie era, they’re looking for ways to reach customers with the right ad at the right time. Programmatic advertising, which automates how ad space is bought, sold, placed, and optimized, is emerging as a very attractive option. It’s already been growing by double digits. …
Top 8 Automation Trends in Programmatic Advertising for 2023 Read More »
What is an Ad Network and how is it different from Google AdX and Ad Exchanges?
Publishers who monetize their content utilizing programmatic advertising often have many questions about the complex and constantly evolving field. One such question is whether to use header bidding or Google’s open bidding, which is now offered through Google AdX. Both options use ad networks and ad exchanges, but their effectiveness can vary greatly. Google AdX …
What is an Ad Network and how is it different from Google AdX and Ad Exchanges? Read More »
What Makes Digital Advertising Adversarial?
Description While AI seeks to make computers do smart things, machine learning can often be thought of as getting machines to do the dumb things really fast, over and over and over. The result is a smart thing made up of many simple building blocks. With ML our machines can learn from the past and …
