Month: July 2022
Patent Granted! Now We Can Tell You All About It!
Description It was only 2018, when the USPTO issued U.S. patent number 10 million. That same year there were 285,095 utility patent applications filed in the US, and only 50% were granted. This was the year we filed an application with the USPTO, and we’re not only excited that we were granted a utility patent …
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PubWise is granted first of several patents for its Smart Path Optimization Technology® suite
Automated approach to programmatic optimization reduces waste and environmental impact, ushering in a new era of advertising logistics for the digital advertising supply chain. July 26, 2022 (ATLANTA) — PubWise, The Advertising Logistics Company, today announced it has been issued a patent for its “Digital Advertising Platform With Demand Path Optimization” (U.S. Patent No. 11288699), …
Seers and entrepreneurs: foreseeing the future of programmatic innovation
Pardon us for feeling a bit nostalgic, but it was four years ago this month we filed our patent for “Digital Advertising Platform With Demand Path Optimization.” While our clients have been reaping the rewards of this key component of our Smart Path Optimization Technology (SPOT) suite for months, now that the patent has been …
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The Big Shift in Market Dynamics That Will Emerge When 3rd Party Cookies Go Away
Description Just as the sports industry has tipsters that offer betting advice, AdTech has a slew of trade pubs that each have their opinion on the post-third-party-cookie world. In this episode, Stephen dives into some of the different approaches featured in the news lately. He believes that in the future, audience size will not be …
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The Decarbonization Dilemma in Digital Advertising
Description There is a lot of debate on how to actually measure GHGs. At PubWise we focus on the top of the waste hierarchy which gives top priority to preventing waste in the first place. Our ability to improve performance while sending up to 40 percent fewer bid requests into the programmatic ecosystem reduces data …
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