Trends Archives

5 Things Publishers Should Consider Before Using Header Bidding in 2021

Header bidding is a trending, advanced method of programmatic ad buying that allows publishers the ability to offer their website’s ad inventory to multiple demand partners in one auction, receiving bids from multiple advertisers and maximizing the amount of ad revenue publishers should receive by choosing the best possible bid. It’s called header bidding because …

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Coming Soon to a Google Search Page Near You

Product Updates / By Chris Burkhardt

Publishers, if you’re looking to gain access to the top carousel on a Google Search page, the journey may not be as hard as you think. This is all thanks to policy rewinds from Google. The Top Stories Carousel in Google Search houses a plethora of current, ‘relevant to the query’ news stories, that easily …

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Demise of Cookies in Digital Advertising

Podcasts / By Stephen Johnston

Description The fast-approaching cookie crackdown (third-party cookies, 3PCs) has many companies fearing the future state of digital advertising. But for Stephen, it’s seen as much more of an opportunity. As the first fully observable programmatic advertising platform, the removal of third-party cookies plays right into the vision PubWise has been dreaming of. This week we …

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Header Bidding: Now a Top Priority for Programmatic Advertisers

Blog / By Dwight Ringdahl

In the midst of Covid-19, PubWise discuss the emphasis on Header Bidding as a way to optimize existing revenue from programmatic advertis…

Programmatic Trends for 2022

Podcasts / By Stephen Johnston

Description There was a period of time when people thought sites like Napster and Kazaa were going to be the future of music. Many forward-thinking people feel programmatic advertising is just entering the Slope of Enlightenment. One of these people is our very own Stephen Johnston, and in this episode, we hear why we’re living …

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The Cookie Apocalypse Is A Data Opportunity For Publishers

Blog / By Stephen Johnston

Here’s a bit of good news for publishers: the sky isn’t falling, at least not anytime soon. Yes, third-party identifiers may one day become a thing of the past, but fear and stagnation during a pivotal time of industry change is unproductive. Third-party cookie alternatives Third-party cookies have long been a staple of ad targeting, …

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The Latest Industry Buzz Around Identity and Addressability

Podcasts / By Stephen Johnston

Description AdTech is in the midst of a sea of change, fueled by the depreciation of identifiers and the rapid changes in privacy and regulation. In this episode, Stephen shares his perspective on the players in this space and how they could be impacted by the end of an era (cookiepocalypse). He believes everyone in …

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What are Core Web Vitals? And How to Improve Them?

Blog / By Dwight Ringdahl

Google earlier introduced new factors that it considers vitally important in enhancing the web page’s overall user experience. These factors are called the Core Web Vitals and will begin being used by Google in May 2021. Every website wants to achieve higher rankings on the search engine results. Nowadays, and it has been this way …

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What Does It Mean To Be 1st Party?

Podcasts / By Stephen Johnston

Description It’s not about festivities or politics, it’s about who owns the data. What does it mean to be ‘1st Party’ in the world of programmatic advertising? Join Tony and Stephen in our first Episode as we begin a deep dive into the future of Digital Marketing and how AI will play its part. Transcript …

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What hundreds of publishers taught us about getting Ad Refresh Right

Blog / By Chris Burkhardt

Ad Refresh is a technique used by publishers to increase the number of impressions served to the web visitor during a session. This is done by creating triggers that refresh the ad based on time increments (30, 60 or 90 seconds) or even custom tailored based on user behavior. The benefit to the publisher is …

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