Power to the Publisher: Creating Value In The New Advertising Supply Chain Archives

Power to the Publisher: Creating Value In The New Advertising Supply Chain

Description In this week’s podcast, we put PubMatic’s chief commercial officer Jeffrey Hirsch on the spot about issues related to creating a more open and robust marketplace for stakeholders across the programmatic ecosystem. Listen as he and PubWise CTO Stephen Johnston share timely insights about observability, supply and demand path optimization, data interchange standards and …

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PubWise is granted first of several patents for its Smart Path Optimization Technology® suite

News, Press / By PubWise

Automated approach to programmatic optimization reduces waste and environmental impact, ushering in a new era of advertising logistics for the digital advertising supply chain. July 26, 2022 (ATLANTA) — PubWise, The Advertising Logistics Company, today announced it has been issued a patent for its “Digital Advertising Platform With Demand Path Optimization” (U.S. Patent No. 11288699), …

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Seers and entrepreneurs: foreseeing the future of programmatic innovation

Blog / By PubWise

Pardon us for feeling a bit nostalgic, but it was four years ago this month we filed our patent for “Digital Advertising Platform With Demand Path Optimization.” While our clients have been reaping the rewards of this key component of our Smart Path Optimization Technology (SPOT) suite for months, now that the patent has been …

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The Freecycle Network Case Study

Case Studies / By PubWise

The Freecycle Network launched in the US market in 2003. They are the world’s largest international gifting community,

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