Post Related: Patent Granted

PubWise is granted first of several patents for its Smart Path Optimization Technology® suite

Automated approach to programmatic optimization reduces waste and environmental impact, ushering in a new era of advertising logistics for the digital advertising supply chain. July 26, 2022 (ATLANTA) —  PubWise, The Advertising Logistics Company, today announced it has been issued a patent for its “Digital Advertising Platform With Demand Path Optimization” (U.S. Patent No. 11288699), …

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PubWise Secures Three Additional Patents in its Innovative Smart Path Optimization Technology® Suite

ATLANTA, GEORGIA, UNITED STATES, June 13, 2024 — PubWise, a leader in digital advertising logistics, proudly announces securing three additional patents for its groundbreaking “Digital Advertising Platform with Demand Path Optimization” (U.S. Patent No. 11989753, U.S. Patent No. 11961114, and U.S. Patent No. 11580572). These patents are in the patent family of PubWise’s earlier U.S. Patent …

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Seers and entrepreneurs: foreseeing the future of programmatic innovation

Pardon us for feeling a bit nostalgic, but it was four years ago this month we filed our patent for “Digital Advertising Platform With Demand Path Optimization.”  While our clients have been reaping the rewards of this key component of our Smart Path Optimization Technology (SPOT) suite for months, now that the patent has been …

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