Publishers who have yet to migrate into header bidding as their primary programmatic have a lot to consider before they make that decision. Questions such as what header bidding even is compared to other RTB (real-time bidding) solutions, or what a header bidding wrapper could possibly be are at the forefront. These are valid questions …
Header Bidding Explained: How Header Bidding Wrappers Work Read More »
Description It was only 2018, when the USPTO issued U.S. patent number 10 million. That same year there were 285,095 utility patent applications filed in the US, and only 50% were granted. This was the year we filed an application with the USPTO, and we’re not only excited that we were granted a utility patent …
Patent Granted! Now We Can Tell You All About It! Read More »
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