Glossary Terms Category: R

Radical Observability™

Observability requires insight into metrics, traces, and logs.Observability stems from control theory and is a measure of how well internal states of a system can be inferred from knowledge of its external outputs. If something is observable, then you can understand the internal state of the system from what you can see. In simple terms, …

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The total number of people who see your message. One person who is served your ad five times and clicks on it once yields a reach of 1, 5 impressions, and a clickthrough rate of 20%.

Real-time Bidding (RTB)

Real-time bidding (RTB) is an auction system that happens behind the scenes in digital advertising using the widely adopted Open RTB (oRTB) standard.. Often in the time it takes for a webpage to load. The publisher sends available ad space dimensions to a supply-side platform, which looks at cookies, and increasingly other signals like context …

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Rich Media

Interactive media such as quizzes, games, and ads with video and special effects. This category is growing quickly. Check out the IAB Rising Stars examples of new types of ad units such as the Pushdown and the Sidekick.