Glossary Terms Category: R

Radical Observability™

Observability requires insight into metrics, traces, and logs.Observability stems from control theory and is a measure of how well internal states of a system can be inferred from knowledge of its external outputs. If something is observable, then you can understand the internal state of the system from what you can see. In simple terms, …

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The total number of people who see your message. One person who is served your ad five times and clicks on it once yields a reach of 1, 5 impressions, and a clickthrough rate of 20%.

Rich Media

Interactive media such as quizzes, games, and ads with video and special effects. This category is growing quickly. Check out the IAB Rising Stars examples of new types of ad units such as the Pushdown and the Sidekick.