PubWise
Programmatic Advertising Terms
& Acronyms Glossary

Programmatic Ad Terms

There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

Rich Media

Interactive media such as quizzes, games, and ads with video and special effects. This category is growing quickly. Check out the IAB Rising Stars examples of new types of ad units such as the Pushdown and the Sidekick.

Share on facebook
Share
Share on twitter
Tweet
Share on linkedin
Share
Share on reddit
Share

eBook:

The Secret Publisher Monetization

Related Content