Glossary Terms Category: M

Machine Learning

Machine learning, a subset of AI, allows a machine to automatically learn from past data without programming explicitly. SPOT optimizes revenue across the supply chain with a truly innovative patented approach.

Managed Wrapper

A managed wrapper provides publishers with an up-to-date Header Bidding wrapper where the technology is managed and supported by a 3rd party.

Multiple Customer Management

Google MCM Program (Multiple Customer Management) lets publishers access Google Ad Exchange through a 3rd party. It is the replacement for Google SPM (Scaled Partner Management) and a tool for publishers to increase their ad revenue and gain deeper insight into their Ad Exchange performance.