There is a TON of jargon in the programmatic advertising world. We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
Google MCM Program (Multiple Customer Management) lets publishers access Google Ad Exchange through a 3rd party. It is the replacement for Google SPM (Scaled Partner Management) and a tool for publishers to increase their ad revenue and gain deeper insight into their Ad Exchange performance.
A transformational programmatic platform with Radical Observability™ and end-to-end connectivity to create the highest possible performance for publishers and advertisers.
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