Glossary Terms Category: G


Stands for General Data Protection Regulation. Passed by the European Union (EU) the regulation went into effect in May 2018. It protects the processing of personal data by requiring consent. Publishers have been using CMP for manage consent from their readers.

Geographic Targeting

Selecting an audience for a campaign based on zip codes, designated marketing area (DMA), cities, states and countries.

Greenhouse Gas Protocol

GHG Protocol establishes comprehensive global standardized frameworks to measure and manage greenhouse gas (GHG) emissions from private and public sector operations, value chains and mitigation actions.


Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound. Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly.