Analytics
In dictionary terms analytics is the science of analysis. In more useful terms analytics is the presentation of data in ways that allows humans to make decisions.
Glossary Related Post: Analytics
Demise of Cookies in Digital Advertising
Description The fast-approaching cookie crackdown (third-party cookies, 3PCs) has many companies fearing the future state of digital advertising. But for Stephen, it’s seen as much more of an opportunity. As the first fully observable programmatic advertising platform, the removal of third-party cookies plays right into the vision PubWise has been dreaming of. This week we …
Radical Observability in Digital Advertising
Description While transparency and observability are often used synonymously, the ability to control and take action is what sets them apart. Transparency may inform you when something occurs, observability helps you understand why it occurred and what you can do to change the outcome. There is a programmatic ecosystem paradigm shift underway, driven by machine …
What Is Satisficing and Why Is It Important?
Description Why settle for satisfactory when optimal is within reach? In this episode, Stephen Johnston talks about the theory of satisficing, which is explained by cognitive heuristic, behavioral science, and neuropsychology, and the role it plays in the programmatic advertising ecosystem. Stephen is fanatical about using technology to move beyond “good enough” by utilizing machine …
