Description It’s not about festivities or politics, it’s about who owns the data. What does it mean to be ‘1st Party’ in the world of programmatic advertising? Join Tony and Stephen in our first Episode as we begin a deep dive into the future of Digital Marketing and how AI will play its part. Transcript …
Description Why settle for satisfactory when optimal is within reach? In this episode, Stephen Johnston talks about the theory of satisficing, which is explained by cognitive heuristic, behavioral science, and neuropsychology, and the role it plays in the programmatic advertising ecosystem. Stephen is fanatical about using technology to move beyond “good enough” by utilizing machine …
Description Digital advertising is moving toward a future in which ad delivery data will increasingly resemble information used by the shipping industry to track the delivery status of packages moving within its systems. In fact, the number of data points in programmatic ad tech far outweigh the volume of data in traditional shipping logistics, so …
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