Chris Burkhardt, Author at PubWise

5 Things Publishers Should Consider Before Using Header Bidding in 2021

Header bidding is a trending, advanced method of programmatic ad buying that allows publishers the ability to offer their website’s ad inventory to multiple demand partners in one auction, receiving bids from multiple advertisers and maximizing the amount of ad revenue publishers should receive by choosing the best possible bid. It’s called header bidding because …

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Coming Soon to a Google Search Page Near You

Product Updates / By Chris Burkhardt

Publishers, if you’re looking to gain access to the top carousel on a Google Search page, the journey may not be as hard as you think. This is all thanks to policy rewinds from Google. The Top Stories Carousel in Google Search houses a plethora of current, ‘relevant to the query’ news stories, that easily …

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What hundreds of publishers taught us about getting Ad Refresh Right

Blog / By Chris Burkhardt

Ad Refresh is a technique used by publishers to increase the number of impressions served to the web visitor during a session. This is done by creating triggers that refresh the ad based on time increments (30, 60 or 90 seconds) or even custom tailored based on user behavior. The benefit to the publisher is …

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What’s all the fuss about Multiple Customer Management (MCM)?

Blog / By Chris Burkhardt

Google is sunsetting their Scaled Partner Management (SPM) program in September 2021 and replacing it with Multiple Customer Management (MCM) for Google AdManager users. Since the SPM program will no longer be active, Publishers are starting to ask the hard questions like; What are my options for accessing Ad Exchange (AdX) demand? How can I …

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