Description In this episode, PubWise founder and CTO Stephen Johnston explores the world of data clean rooms, including the importance of privacy and what they mean for publishers of all sizes. Also answered are questions like: What is a data clean room? How can publishers gain the trust of consumers? What solutions are there for …
Publishers who have yet to migrate into header bidding as their primary programmatic have a lot to consider before they make that decision. Questions such as what header bidding even is compared to other RTB (real-time bidding) solutions, or what a header bidding wrapper could possibly be are at the forefront. These are valid questions …
Header Bidding Explained: How Header Bidding Wrappers Work Read More »
Description What do gaming and programmatic advertising have in common? Stephen Johnston is joined by publisher development and yield management expert, Matt Kaye. The two reflect on their common interest and expertise in video games and programmatic advertising to uncover insights publishers can apply to monetization in 2023. Can what we learned in years past …
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